Five Content Marketing Aids Content Creation and Seeding

Five Content Marketing Aids: Content Creation and Seeding We previously introduced tools that can help you generate ideas and manage your content. But there are many other sources that can also facilitate the work of content managers, allowing them to save valuable time. Below are five convenient aids that can be particularly useful when it comes to content creation and distribution. We previously introduced tools that can help you generate ideas and manage your content. But there are many other sources that can also facilitate the work of content managers, allowing them to save valuable time. Below are five convenient aids that can be particularly useful when it comes to content creation and distribution.Content Creation1.  PiktochartPeople retain almost 80 percent of what they see – but only 20 percent of what they read. So complex data can be easily and clearly presented via infographics. Furthermore, good infographics are almost invariably shared on social media: All of which make Piktochart a popular content marketing tool.Whe ther you need a diagram, chart or interactive map, Piktochart offers a wide variety of visual  tools to facilitate the creation of infographics. You can customize existing graphics to your own requirements or create totally new ones.  Different templates and backgrounds can be selected, and there is a keyword search for locating and adding suitable images and icons. There is also a facility to customize your infographic by uploading your own pictures.All the infographics you create can be downloaded or shared via social media. Piktochart has a simple drag-and-drop interface, and it’s also possible to log in via Facebook or Google+.A Pro-Piktochart Account version (with a wider selection of templates) is available and costs $29 a month. 2. Qzzr Its not just BuzzFeed that understand the potential of using question-and-answer games.An entertaining quiz is a great way to interact with your target group to generate social media shares and bring traffic to your own website. In addition, a good quiz demonstrates the expertise of the creators, offering an interesting insight for the target audience.With Qzzr, you can easily create any kind of online quiz and share it across social media. Different backgrounds and images can be selected, and corporate names and logos can also be integrated. In addition, Qzzr also offers extensive evaluation options.Qzzr also works on smartphones. Remember to give your quiz a striking title that should be kept as brief and relevant as possible.The basic version is free and allows the creation of an unlimited number of quizzes, and a Pro version with extra features costs $299 a year.3. Prezi.com Prezi was originally developed as a presentation tool for architects. It’s a software application for presentations that text, pictures and videos can be inserted on.Unlike PowerPoint, Prezis presentations are not arranged in linear form. Instead, everything appears on a large white sheet and is activated purely by mouse clickin g to zoom in and out.Given Prezis innovative visualization options, the tool has great potential for content marketing. For example, it’s suitable for visualising data and ideas, for video presentations, mind mapping and storytelling. Presentations can be shared with other users and also integrated with your own site.The basic version is available free of charge; however, all presentations created are publicly visible. A Professional version – which keeps presentations private – is also available, starting at $10 per month.Content Seeding4. Hootsuite Do you want to use multiple social media channels while simultaneously tracking your activities? Then you are sure to be interested in Hootsuite, the social media management tool.This platform allows you to post content on multiple social media channels with one click and then directly track all activity.On Twitter, tweets, retweets, mentions and direct messages will be displayed at a glance, and Hootsuite also enab les you to respond directly to followers and fans.Hootsuite also provides the option to schedule tweets and Facebook posts, and it has tools for analyzing social media traffic.Three social media profiles can be managed simultaneously in the free version and increases to 50 in the Pro version, costing $8.99 per month. 5. BufferBuffer is another tool that makes it easier to post on various social media channels.Via Buffer, profiles can be managed on Facebook, Twitter, Google+ and LinkedIn, and whether it is an article, video or image, all posts can be activated and terminated by automated scheduling.In addition, Buffer provides various statistics and analytical options, shows the number of clicks on posted links and gives examples of successful posts.Though Buffer is somewhat less complex than Hootsuite, it does give useful feedback on interactions and responses to posts.A free account allows you to manage one profile on the channels listed above while the Pro version ($10 per month) increases this to 10 social media profiles and also allows access to two further team members.Conclusion:Whether its sourcing content ideas, managing projects, creating content or distributing it, companies can use these innovative tools to improve their content strategy, reach as many people in their target audience as possible and gain a competitive advantage over their rivals.The content marketing cycle should always include a strategy for measuring its efforts.

Indian Music and Culture essays

Indian Music and Culture essays Does Music influence you? Many Native Americans are influenced by Music in many of there tribes. Almost all Native American Music dancers and singers are characterized by there different ways of dancing, they types of instruments they play and what tribe there from. Some songs come from social and friendship trait. The songs Native Americans sing are more personal than others. Accompanied with music is always dance. When Natives have war with other tribes they do war songs and dances for a successful victory. The Native Americans would come up with there songs from earlier generations, Like there past time or there heritage. There ancestors would pass them down from generation to generation. The old Natives took there songs to the heart, and were affended if you made fun of, or if you tried to curse a song or dance that the tribe expresses. They instruments that the Natives used were hand made instruments. Wooden drums were real popular, it showed a great deal of stress and hard work. The way they pounded on the drum expressed the mood or the anger that was shown. The gourd rattles were made by hand, they were made by regular gourds, old ones that they didnt hardly ever use. The rattlers were made usually by rocks or beads from there necklace. The pow wows were mostly consisted of singing and allot of dancing that the Indians inherited and contributed to during there later parts of there life. The Natives were really particular about there POW wows. They kept them really close to heart and they kept them in the Tribe. They were really traditional about the POW wows. They didnt want any body messing with them and it was really sacred and quiet during ceremonies. The Natives were basically influenced by my music in several different ways from tradition, the different types of instruments they used and Along with all the other categories, Nativ...

Should cars be more efficient Essay Example | Topics and Well Written Essays - 2000 words

Should cars be more efficient - Essay Example The case for making the cars more efficient finds its roots in two of the larger global issues – modern world’s dependence on depleting fossil fuels, and the impact of emissions on global climate. The proponents of making cars more efficient stress on the impact of cars on these two factors, and the opponents base their opinion on the huge investments needed to do so, and behavioral aspect of technology improvements. While both arguments seem to be strong, in the larger interest of sustainable development, the case for making the cars more efficient definitely seems to have an edge, on the face of it. This paper evaluates the two sides of the argument - whether (or not) cars must be made more efficient. Arguments â€Å"For† making cars more efficient The proponents for making cars more efficient base their arguments on three main pillars – decreasing dependence on fossil fuels, reducing greenhouse gas (GHG) emissions and helping climate control, and saving s for the consumer and the government. Below each of these pillars are discussed in detail. Decreasing dependence on fossil fuels: The global oil reserves stand at 1.33 trillion barrels and the current global consumption rate is 84 million barrels per day (Rogers, 2010). Accordingly, the current oil reserves are expected to last no more than 44 years. This clearly means that we need to work today to ensure that our dependence on oil can be gradually faded away. Amongst the uses to which oil is put, Gasoline accounts for nearly 45% of all oil use – and this is mainly for transportation purpose. According to McKinsey (2007), the road transport sector is the largest oil consuming sector globally and consumes nearly 32 million barrels of oil per day. Within the road transport sector, light vehicles (cars) were responsible for 10 million barrels of oil use per day. Another output from the McKinney study was to compare the oil demand due to different fuel efficiency of cars in Euro pe and US. Generally, cars sold in Europe are more fuel efficient than those in the US as the US customers prefer larger vehicles. It was found that the lower fuel economy of cars in the US was responsible for 37% extra demand for oil in the US. This means that if the cars in US were to be as fuel efficient as those in Europe, the demand for oil in the US could go down by 37%. Further, the study estimates that without improvements in fuel efficiency, this gap is expected to increase to 42% by the end of 2020. Therefore, the onus of reducing the global dependence on oil is largely on transportation sector and specifically on cars - it is a natural obligation for the transportation sector to reduce the consumption of oil. Therefore, cars must be made more fuel efficient so that we can reduce our dependence on these depleting resources and make them last longer than they would at current rate. Reducing GHG emissions and climate control: Estimates suggest that the transport sector is re sponsible for 27.3% of global energy demand. Table 1 shows the details of energy demand per sector. Although it is below other sectors by pure numbers, the reality is however slightly different. In the other sectors, power transmission losses (which are due to production constraints) get added due to which their weight appears to be more. Therefore, from a pure demand perspective, the transport sector is a significant silo for global energy dem

Discuss how security requirements can be linked to business Essay

Discuss how security requirements can be linked to business requirements - Essay Example The battle is on for finding out the efficient ways and design methodologies that can analyze the security risks and implement the appropriate mitigation solutions. As, every event or technique has a better impact and a worse impact, the technologies that speed up the business processes are also prone to increase risks of computer intrusion, fraud, disruption and many more. A successful organization not only relies on finding innovative solutions or products but also on the effective implementation of those solutions. Here, technology plays a major role as these technological developments can make the implementations simpler, providing a wide range of choice. But the question arises so as to which is the right choice This can only be answered by thorough research on the cost, stability and reliability of the technology to be used (WALSHAM, 1993). The Information System of the firm should be able to process this task by taking the external (technology functionality) and internal (business environment) entities into account. Thus, the understanding and integration of technological innovations plays a key role in the modeling of any Information System to support the business goals and strategies. ... The organization has to analyze all the possibilities and provide the solution that is technological stable and cost-effective, to implement, maintain and modify in future. Security Management and Responsibilities Data Owner Each Line Department of the company, with its own computing facilities will appoint a senior member of the staff as Data Owner. The responsibilities of the Data Owner include: Data subject enquiry procedures. To ensure that all licenses to use systems and software is accurate, available and purchased according to financial regulations. Preparing details of who can access what information, how and when, according to the particular classification of staff and information. Ensuring that all systems are maintained in effective and controlled manner. Ensure appropriate training of staff in systems and applications use. Those systems which are operated throughout the company should also have a designated Data Owner. Data Owners across the company will be advised by the Head of ead HeadInformation Compliance and Policy. With the existing systems, advice is available to help data owners meet their responsibility in complying with the Information Security Policy. Systems Development All systems must comply with the main IT strategy developed for the company by the IT team. Mark Walker, a senior systems analyst, states that an IT strategy is the single most crucial factor for the success of an organization dependent on IT for its operations (Walker, 2000). All system developments must include security issues in their consideration of new developments, seeking guidance from the Head of Information Technology. Management Responsibilities The management plays the most important part in building a successful

Research Paper on Paul Robeson Example | Topics and Well Written Essays - 1000 words

On Paul Robeson - Research Paper Example It was the impact of this social and political contribution of his parents that greatly influenced the mind of Paul when he was being nourished. His parents put their possible parental efforts to nurture Paul in a way that one day he would become a beacon of hope and symbol of justice not only for his African American fellows but also to those who suffer the tyranny of cruel rulers of that time. Consequently, Paul greatly learned and became an owner of remarkable multi-faceted personality. In the subsequent part of this essay, first, Paul Robeson’s birth, his childhood, early life and portion such as why should he be remembered are accounted for before the conclusion. Birth, early childhood and early life Paul LeRoy Bustill Robeson was born on April 9, 1898 in Princeton, New Jersey (Britannica.com, web). He was born the last of eight children in the Robeson family. His father, William Drew Robeson, was a runaway slave, fighting for the North in the era of Civil War in the peri od of 1861 to 1865. And for nineteen years, William remained pastor at church in New Jersey (Robeson, Jr. 2001, p.3).At that time, the South was fighting against the North over the secession. Additionally, his father chose his career in religion and received a degree in divinity from the Lincoln University and became pastor at a Presbyterian church in Princeton. Additionally, Paul’s mother, Anna Louisa Robeson, was a distinguished member of a Bustill family of Philadelphia, in which patriots of the Revolutionary War (1775-83), were included at the time when the America was fighting for their independence from the colonization of the Great Britain. In addition, Paul’s mother was also greatly involved in the social movements such as the Free African Society, developed to help runaway slaves. This entire background in which young Paul was being nurtured depicts the entire future of Paul. At the age of six, Paul lost his mother when she died. After her death, Paul’s father decided to move the remaining family to Somerville, New Jersey. At Somerville, young Paul received the supervision and nourishment from his father. At his childhood, Paul constantly remained in touch with his father, he regularly used to work with his father in church where he sang songs. Almost on each day of his childhood, Paul utilized his entire day with his father and it was his father’s way of life and his thinking that considerably played its role to determine the future direction of young Paul. Additionally, it was the role of William Drew Robeson that taught young Paul the lessons of hard work, fighting for beliefs, pursing valuable goals and helping others to achieve their cause. Political and social role Paul Robeson considerably played these two roles during the period of 1930s throughout the Europe and United States of America (notablebiographies.com, web). And during the period of 1930 to 1950, Paul spoke out against injustice (Freedomways, 1998, p.22). In 1934, Paul made the first trip to the Soviet Union where he spoke out against the rule of Adolf Hitler and his Nazi regime in Germany. In which, Paul severely criticized the radical and racial German army and its role against the Jews and other minorities living under the cruel rule of the Hitler. Additionally, Paul did not support the Italian invasion of Ethiopia and raised his voice against such tyranny at the hands of the Italian forces. In order to support the Ethiopians

Study On The First And Second Congo War History Essay

Study On The First And Second Congo War History Essay Congo has faced many small struggles. The major wars of the Congo are termed as Ist Congo War and Second Congo War. These wars resulted in huge loss and casualty. The First Congo War (November 1996 to May 1997) ended when Zairean President Mobutu Sà ©sà © Seko was overthrown by rebel forces backed by neighboring Uganda and Rwanda. Rebel leader Laurent-Dà ©sirà © Kabila declared himself president and changed the name of the nation back to Democratic Republic of the Congo. The war set the foundation for, and was quickly followed by, the Second Congo War, also named the African World War, which began on August 2, 1998. The Second Congo War, also known as Africas World War and the Great War of Africa, began in August 1998 in the Democratic Republic of the Congo (formerly called Zaire), and officially ended in July 2003 when the Transitional Government of the Democratic Republic of the Congo took power (though hostilities continue to this day). The largest war in modern African history, it directly involved eight African nations, as well as about 25  armed groups. By 2008 the war and its aftermath had killed 5.4  million people, mostly from disease and starvation, making the Second Congo War the deadliest conflict worldwide since World War II. Millions more were displaced from their homes or sought asylum in neighboring countries. Despite a formal end to the war in July 2003 and an agreement by the former belligerents to create a government of national unity, 1,000  people died daily in 2004 from easily preventable cases of malnutrition and disease. The war and the conflicts afterwards are, amo ng other things, driven by the trade of conflict minerals. First Congo War Origin Mobutu had ruled Zaà ¯re since 1965 with backing from the United States, which viewed him as a bulwark against the Communist MPLA in Angola, ZANU in Zimbabwe, and ANC in South Africa. A wave of democratization swept through Africa in the early 1990s, following the collapse of the Soviet Union. There was substantial internal and external pressure for a democratic transition in Zaà ¯re and Mobutu promised reform. He officially ended the one-party system he had maintained since 1967, but ultimately was unwilling to implement broad reform, alienating allies both at home and abroad. There had long been considerable internal resistance to Mobutus rule. Opposition included leftists who had supported Patrice Lumumba as well as ethnic and regional minorities opposed to the dominance of the Kinshasa region. Kabila, an ethnic Katangese, had been fighting the Mobutu government for decades. In what became known as the Great Lakes refugee crisis, 2 million Hutu refugees fled from Rwanda, fearing retaliatory genocide, after the Rwandan Patriotic Front took over the country in July 1994, ending the Rwandan Genocide. Among the refugees were members of the Interahamwe, militia groups linked to political parties who took part in the genocide earlier that year. They set up camps in eastern Zaire from which they attacked both Rwandan Tutsis and Banyamulenge, Zairian Tutsis. Mobutu, whose control of the country was beginning to weaken, supported the Hutu extremists for political reasons and did nothing to stop the ongoing violence. Course of the war When the vice-governor of South Kivu Province issued an order in November 1996 ordering the Banyamulenge to leave Zaire on penalty of death, they erupted in rebellion. The anti-Mobutu forces combined to form the Alliance of Democratic Forces for the Liberation of Zaire (AFDL). The AFDL received the support of the leaders of African Great Lakes states, particularly Paul Kagame of Rwanda and Yoweri Mucseveni of Uganda. Lacking foreign military assistance, many elements of the Zairian Army joined Laurent-Dà ©sirà © Kabila as they marched from eastern Congo on Kinshasa. With active support from Rwanda, Uganda and Angola, Kabilas forces moved methodically down the Congo river, encountering only light resistance from the crumbling regime based in Kinshasa. The bulk of his fighters were Tutsis and many were veterans from conflicts in the Great Lakes region of Africa. Kabila himself had credibility because he had been a longtime political opponent of Mobutu, and was a follower of Patrice Lumumba, the first Prime Minister of the independent Congo who was murdered and overthrown from power by a combination of internal and external forces, to be replaced by the then Lt.-Gen. Mobutu. Kabila had declared himself a Marxist and an admirer of Mao Zedong. He had been waging armed rebellion in eastern Zaire for nearly two decades, although according to Che Guevaras account of the conflict, he was an uncommitted and uninspiring leader. Kabilas army began a slow movement westward in December 1996 near the end of the Great Lakes refugee crisis, taking control of border towns and mines and solidifying control. There were reports of massacres and brutal repression by the rebel army. A UN human rights investigator published statements from witnesses claiming that the AFDL engaged in massacres, and that as many as 60,000 civilians were killed by the advancing army, a claim strenuously denied by the AFDL. Roberto Garreton stated that his investigation in Goma turned up allegations of disappearances, torture and killings. He quoted Moese Nyarugabo, an aide to Mobutu, as saying that killings and disappearances should be expected in wartime. In March 1997, Kabilas forces launched an offensive and demanded the government surrender. The rebels took Kasenga on March 27. These reports were dismissed by the government which would begin a long pattern of disinformation from the Defense Minister as to the progress and conduct of the war. Talks were proposed in late March. Etienne Tshisekedi, a long time rival of Mobutu, became Prime Minister on April 2. Kabila, by this point in control of roughly 25% of the country, dismissed the coalition government as irrelevant and warned Tshisekedi that he would have no part in a new government if he accepted the post. Throughout the month of April the AFDL made consistent progress down the river, and by May were on the outskirts of Kinshasa. On May 16, 1997, the multinational army headed by Kabila battled to secure Lubumbashi airport in the southeast of the country after peace talks broke down and Mobutu fled the country. He died on September 7, 1997 in Morocco. Laurent-Dà ©sirà © Kabila proclaimed himself president on the same day and immediately ordered a violent crackdown to restore order. He then began an attempt at reorganization of the nation as the Democratic Republic of the Congo. However, once Kabila was in power, the situation changed dramatically. He quickly became suspected of corruption and authoritarianism comparable to Mobutu. Many pro-democratic groups abandoned him. He began a vigorous centralization campaign, bringing renewed conflict with minority groups in the east who demanded autonomy. Kabila began to turn against his former Rwandan allies when they showed little sign of withdrawing from his territory. He accused them and their allies of trying to capture the regions mineral resources. His reliance on the Rwandan government for political and military aid contributed to the perception that he was a puppet of the Rwandan government. In August 1998, Kabila dismissed all ethnic Tutsis from the government and ordered all Rwandan and Ugandan officials to leave the DRC. The two countries then turned against their former client, sending troops to aid rebels attempting to overthrow Kabila. This paved the way for the beginning of the Second Congo War. Second Congo War The second Congo war was a consequence of first war Congo war. The First Congo War began in 1996 as Rwanda grew increasingly concerned that members of Rassemblement Dà ©mocratique pour le Rwanda militias, who were carrying out cross-border raids from Zaire (currently known as the Democratic Republic of Congo), were planning an invasion. The new Tutsi-dominated government of Rwanda protested this violation of their territorial integrity and began to give arms to the ethnically Tutsi Banyamulenge of eastern Zaire. This intervention was vigorously denounced by the Mobutu govrernment of Zaire, but he did not have any military capability to oppose, and little political capital to spend. With active support from Rwanda, Uganda and Angola, Laurent-Dà ©sirà © Kabilas rebel forces moved methodically down the Congo River, encountering only light resistance from Morbutus crumbling regime based in Kinshasa. The bulk of Kabilas fighters were Tutsis and many were veterans from conflicts in the Great Luakes region of Africa. Kabila himself had credibility because he had been a longtime political opponent of Mobutu, and had been a follower of Patrice Lumumba, the first Prime Minister of the independent Congo who was murdered and overthrown from power by a combination of internal and external forces, to be replaced by the then-Lieutenant General Mobutu in 1965. Kabila had declared himself a Marxist and an admirer of Mao Zedong. He had been waging armed rebellion in eastern Zaire for more than three decades, though, according to Che Guevaras account of the early years of the conflict, he was an uncommitted and uninspirational leader. Kabilas army began a slow movement westward in December 1996 near the end of the Great Lakes refugee crisis, taking control of border towns and mines and solidifying control. There were reports of massacres and brutal repression by the rebel army. A UN human rights investigator published statements from witnesses claiming that Kabilas ADrFLC engaged in massacres, and that as many as 60,000  civilians were killed by the advancing army (a claim strenuously denied by the ADFLC). Roberto Garreton stated that his investigation in Goma turned up allegations of disappearances, torture and killings. He quoted Moese Nyarugabo, an aide to Mobutu, as saying that killings and disappearances should be expected in wartime. Kabilas forces launched an offensive in March 1997 and demanded the government surrender. On March 27 the rebels took Kasenga. The governments denied the rebels success, starting a long pattern of false statements from the Defense Minister as to the progress and conduct of the war. Negotiations were proposed in late March and on April 2 a new Prime Minister was installed, Etienne Tshisekedi, a long time rival of Mobutu. Kabila, by this point in rough control of one quarter of the country, dismissed this as irrelevant, and warned Tshisekedi that he would have no part in a new government if he accepted the post. Throughout the month of April the ADFLC made consistent progress down the river, and by May were on the outskirts of Kinshasa. On May 16, 1997 the multinational army headed by Kabila battled to secure Lubumbashi airport after peace talks broke down and Mobutu fled the country. He died on September 7, 1997 in Morocco. After securing victory, Kabila controlled Kinshasa. He proclaimed himself President on the same day and immediately ordered a violent crackdown to restore order. He then began an attempt at reorganization of the nation. Aftermath and legacy Areas of continuing conflict The fragility of the state has allowed continued violence and human rights abuses in the east. There are three significant centers of conflict: North and South Kivu, where a weakened FDLR continues to threaten the Rwandan border and the Banyamulenge, and where Rwanda supports RCD-Goma rebels against Kinshasa (see Kivu conflict); Ituri, where MONUC has proved unable to contain the numerous militia and groups driving the Ituri conflict; northern Katanga, where Mai-Mai created by Laurent Kabila slipped out of the control of Kinshasa. The ethnic violence between Hutu- and Tutsi-aligned forces has been a driving impetus for much of the conflict, with people on both sides fearing their annihilation as a race. The Kinshasa- and Hutu-aligned forces enjoyed close relations as their interests in expelling the armies and proxy forces of Uganda and Rwanda dovetail. While the Uganda- and Rwanda-aligned forces worked closely together to gain territory at the expense of Kinshasa, competition over access to resources created a fissure in their relationship. There were reports that Uganda permitted Kinshasa to send arms to the Hutu FDLR via territory held by Uganda-backed rebels as Uganda, Kinshasa and the Hutus are all seeking, in varying degrees, to check the influence of Rwanda and its affiliates. Possible Remedial Steps Help by Developed nations. Continued help and support by UNO and its members. Efficient government and its policy. Uplifting moral character and standard of the people by creating awareness and educating people.

Ethical Issues and Issues of Sensitivity in Sociological Research Essay

Ethical Issues and Issues of Sensitivity in Sociological Research Ethical issues are the considerations that can have an important influence on the research process. They are moral principles- beliefs about what is right and wrong, which often guide research. Sociological associations in many countries have a set of ethical guidelines for conducting research. There are six main ethical issues; I will explore them below. Sensitive issues are issues that need to be dealt with tactfully because of their subject matter. This could include subjects such as death, health issues, sex etc. These are potentially sensitive subjects as the people being researched may have had an unpleasant situation with them. The first ethical issue I will investigate is "informed consent". This is the idea that those the researchers are studying should be given the opportunity to agree or refuse to participate in the research. This means covert observation could not take place, as this involves not letting people know they are being observed. Informed consent means that the researcher must provide information about the aims of the research, what the conduct of the research involves and the purpose to which the research will be put. This issue was raised when James Patrick did his research on "A Glasgow Gang Observed". This involved him becoming part of a "gang", only one member of the gang knew he was a researcher undercover. From spending time with the group, he gained information about what they did, what their attitudes were and how far they were willing to go e.g. breaking the law. This research did not involve informed consent, as the majority of ... ...o depends on what sort of person the researcher is, are they highly principled? Or are they willing to cut a few corners to make their research easier or more accurate? How strict a researcher is can definitely benefit/ruin their research. Telling the complete truth to participants about the research could undermine the research or cause research problems, as if the participants know they are being observed it could cause them to act very differently. A lot of issues are not straightforward, some conflict and often need a great deal of thought put into them. To do completely accurate and valid research, the balance between respecting participants' privacy, not deceiving them, being careful not to put them at risk of harm and making sure the data collected is true has to be right, and this is a difficult balance to get.